Facebook Announces New Messenger Platform Policies and Faster Review Times: Facebook Messenger announced some “new policies for the Messenger Platform” that will provide “more defined engagement models on the platform, including time-based criteria for businesses to respond to messages and standards for subscriptions in Messenger.” These include giving businesses a 24-hour window to respond to live chat messages initiated by customers in Messenger with standard messaging and continuing to test subscription messaging “to learn more about people’s subscription preferences before fully opening up this capability.” Facebook also rolled out a “streamlined review process for app submissions, with a review time of five days or less.”
Facebook Messenger provides defined engagement models including time-based criteria for responses and standards for subscriptions.
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