Some Interesting Studies to Note:
The State of Social Advertising Q4 2016: The latest social media advertising report from 4C Insights reveals that spending on social advertising is on the rise. Using aggregated data from over $150 million in media spending for more than 900 brands managed through the 4C Social Ads product on Facebook, Instagram, Twitter, LinkedIn, and Pinterest, the report shows an overall 43% quarter-over-quarter increase and a 65% year-over-year gain in paid media spend. The greatest increase was on Instagram with a 138% year-over-year increase in advertising spending. The report also provides emerging trends and best practices from 4C’s leading clients.
Seeing Is Believing: YuMe, a brand video advertising software and audience data company, released a new study on consumer attitudes toward immersive ad formats such as mobile virtual reality (VR), augmented reality (AR), and 360-degree video. The findings reveal that as individuals engage more with immersive technologies, they’re more likely to respond favorably to and pay more attention to immersive advertising. For instance, 60% of consumers who’ve tried VR believe it creates a positive view of brands and over half of consumers who’ve tried 360-degree video report they would be more likely to engage with an ad in this format.
Unilever Sustainability Study: A new global consumer study from Unilever provides insights on consumer interest in and commitment to sustainable products. The study reveals that a large percentage (33%) of consumers worldwide actively seek sustainable goods and are looking to support companies that use sustainable practices. Over one in five (21%) of those surveyed say they would actively choose brands “if they made their sustainability credentials clearer on their packaging and in their marketing” and 53% of shoppers in the UK and 78% in the U.S. say “they feel better when they buy products that are sustainably produced.” This number increases to 88% in India and 85% in both Brazil and Turkey.
What do you think of the new analytics and ads coming to Instagram Stories? Have you tried broadcasting on Facebook Live from your page or group? Please share your comments below.
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