Upcoming Social Media News Worth Following
YouTube Rolls Out Super Chat Feature: YouTube introduced Super Chat, its “latest tool for fans and creators to connect with one another during live streams.” This new feature allows viewers to purchase a highlighted message in the chat stream that “stands out from the crowd to get even more of your favorite creator’s attention” and remains pinned to the top of chat for up to 5 hours. Super Chats provide a new revenue stream for YouTube creators, while offering a “meaningful and lively” way to maintain conversations and connections with super fans.
The new Super Chat feature is currently being beta tested with a few select creators. However, YouTube plans to launch it for creators in 20 countries and viewers in more than 40 countries on January 31.
YouTube introduced Super Chat, its latest tool for fans and creators to connect with one another during live streams.
Facebook Instant Articles Tests Multiple Stories in a Single Post: In a move that promises to “improve the experience for people and publishers alike,” Facebook announced that it “will begin to test a way for publishers to combine multiple Instant Articles into one post.” Facebook reports that it’s still in the “very early stages of developing this feature” and is currently testing it with a select group of publishers. Facebook plans to further expand it to more publishers in the future.
Facebook tests multiple instant articles in a single post.
Snapchat Tests Deep-linking and Web Auto-fill for Ads: Snapchat is testing two new features for Snap ads, deep-linking and web auto-fill. Adweek reports that deep-linking enables Snapchat users to swipe up on an ad appearing between stories and tap a link that will bring them to a specific place within another application like a playlist or a product page. The web auto-fill feature will allow users to quickly complete lead gen and opt-in forms using their personal information already contained within Snapchat with just one tap. Snapchat has limited the availability of these two new features to an undisclosed group of brands.
Google Maps Tests Favorite Places Lists in Mobile: TechCrunch reports that Google Maps is testing the ability to create lists of starred and favorite place, “bucket lists” of places you would like to visit, and custom lists within the mobile app. This test is part of the ongoing Google Local Guides program, which rewards participants for their contributions with early access to new features. While an official public launch date for the new list-making tool has not been announced, Google confirms it’s “always experimenting with new features in Google Maps” and “the decision to launch to all will be determined by user feedback.”
Facebook Experiments With Mid-Roll Video Ads: Facebook is testing a new mid-roll ad format that will allow publishers to insert ads into Facebook videos. Recode reports that the ads will only appear “once a viewer has watched a clip for at least 20 seconds” and in videos that “run for at least 90 seconds.” Facebook has not confirmed any details about this new feature.
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