Facebook Algorithm Ranks Reactions Higher Than Likes: Facebook announced that reactions “will [now] affect post ranking slightly more than Likes” in the news feed algorithm because it has found reactions to be “an even stronger signal” when it comes to indicating what content users would like to see. However, Facebook clarifies that all reactions including temporary ones for holidays such as Mother’s Day will continue to be “weighed equally to one another” and revealed that the “love” heart is “by far the most popular Reaction, consisting of ‘more than half’ of them.”
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