When your website starts to get a good traffic flow, it’s only logical to want to earn some money off that. Here we will look at the 10 top ways to monetize your website − each section is going to examine one of the big players in the arena. These methods can be mixed and matched any way you want, just be cautious not to place too many ads on your website.
1. Cost-per-click ads
One of the quickest and easiest ways to make cash from your website is to display banners based on a cost-per-click (CPC) basis.
For the most part, you just need to create the banners and put them on your site. You get paid each time an ad is clicked. CPC advertisements come in a variety of different forms, ranging from traditional 468×60 banners to in-text ads.
What made this monetization model popular is Google’s AdSense − and it still provides the highest payout. However, it’s important to remember that Google’s guidelines are strict. For example, you might feel tempted to put ads right next to your navigation menu in hopes of picking up some accidental clicks, but doing this can get your account banned.
You get a percentage of the revenue that is generated on each click, which means that more popular terms will create more revenue. Earnings from CPC ads vary from just a few cents to several dollars per click.
2. Cost-per-mille ads
Cost-per-mille advertisements (CPM) are the equivalent of CPC advertising. With it, you get paid for every ad that is displayed, not just the ones that get clicked on. However, advertisers aren’t fond of paying for ads that aren’t seen often, so CPM advertising has requirements that are far stricter when it comes to the website quality and the placement of those ads. Usually, they will also ask you to meet minimum traffic requirements. In fact, many companies that work with publishers demand that you have a minimum of 100,000 impressions a month or more.
It is difficult to determine the potential revenue, but you can anticipate earning about $1-4 CPM on more general sites and as much as $10 CPM on niche-focused ones.
3. Fixed price
If you would rather know exactly how much you are going to get paid instead of worrying about how your ads are performing, this one might be just for you.
With the fixed price method, you are not selling impressions or clicks. Rather, you rent out ad space on your website for a fee that might be weekly or monthly. The price will be decided based on your website’s quality and the volume of traffic you have, and there isn’t as much fluctuation as with other methods.
You can sell fixed price advertising directly or use an advertising network to do it. The downside of the latter is that you will be paying a hefty fee on each ad sale.
Usually, the revenue from fixed price advertising is lower than you would get with the CPM model because it is far is less competitive. Another drawback to this method is that if your traffic explodes while you have a deal in place, you will not get paid any extra money for the additional impressions.
4. Affiliate programs
Affiliate programs are one of the most lucrative forms of advertising there is for publishers. When you match an affiliate deal with your audience, it’s easy to earn more than you would with any other method. The idea is quite straightforward: you get paid for every sale you refer, either with a revenue share or a fixed fee.
Generally, such programs are offered through massive affiliate networks that merge the offers of thousands of various advertisers (although sometimes companies have in-house affiliate programs).
Getting approved by advertisers varies from easy to difficult, depending on the advertiser. Some companies have no requirements, while others go as far as set up an interview and require you to have a highly professional website. It depends on the commission you are paid on each sale – the higher the commission the more the requirements.
Earnings for affiliate programs are calculated as earning-per-click (EPC). Promotions that find its audience can bring you up to $1 for every visitor.
5. Adsterra Network
Adsterra is a young and fast-growing ad network with over 10 billion geo-targeted ad impressions per month.
Our publisher program offers many advantages for website owners with quality traffic, like highest CPM rates, personalized payment options, 100% monetization of their digital inventory, and many others.
For advertisers, Adsterra offers a thorough guide for digital marketing campaigns to achieve highest volumes of conversion and a higher ROI. Our ad safety partner GeoEdge features top-tier verification solutions to ensure security of your ads and sites. We value our advertising partners and offer personalized approach to reach the highest monetization and brand awareness.
6. Sponsored content
Also called advertorials, these are a great way to add valuable content to your website while earning extra money in the process. With sponsored content, advertisers will write posts on the topics your website covers to show their expertise and build up their brand.
This method often gets confused with paid links, where an advertiser pays just for link placement. Be advised that these can get you in trouble with Google, and there’s a very fine line between paid links and sponsored content. To avoid unpleasantries, always make sure that your content is useful to the audience.
Selling sponsored content is best done by yourself because most networks can be abused for link building. Depending on how much traffic you have, you will be able to charge from $50 to thousands of dollars per post.
7. Related posts
Selling related posts is a fairly new way to earn money. Rather than linking to similar pages within your own website, you link to paid posts, generally on a CPC basis. Related posts are usually placed underneath each article, and by the time readers reach that point, they should already be engaged enough for this method to work effectively.
In order to qualify for related post advertising, you need to have a quality website and high traffic flows. But if you have those, you might find it more advantageous to go for affiliate ads instead because visitors’ engagement is worth good money.
8. Email advertising
If you run a popular newsletter, it’s quite easy to sell ad space in your emails and on your website. If you choose the affiliate program, ensure that it permits email advertising (especially if you work with networks). Having several thousand subscribers can earn you several hundred dollars with each mailing.
9. Pop-ups and popunders
You might be surprised that these still work, even though most people find pop-ups and popundersannoying. These ads are ideal for websites with many visitors and a low engagement. If you have users that are not clicking any of the ads while on your website, you might as well make some earnings off them as they enter or leave.
The revenue generated from this type of ads is quite low – often just pennies per thousands of impressions. Still, if your website gets hundreds of thousands of visitors per month, it can still add up to become a decent revenue.
10. Sell your site
The best way to monetize your website is to sell it. If you have managed to successfully execute any of the strategies we’ve talked about, your site might be worth a nice sum of money.
Selling will increase your cash flow, and you can stop worrying about ad performances and website traffic. The problem is trying to determine when is the best time to sell. Sell too soon or too late, and you might undervalue all of your hard work. Website revenue is extremely volatile, so it’s always a bit like playing roulette. A good rule of thumb is to wait until your site’s income becomes stable (at least for a couple of months).
You can either sell your website directly to the buyer or employ an agency, which will cost you a commission (but then again they will do all the work or at least the most of it). Sale prices vary widely, from a couple thousand dollars to six figures or more.
Try it all and track your results
The best way to generate revenue from your website depends on its content, design, and the amount of traffic it generates. We can’t stress it enough − always test things out to learn what works best. Try various ads and track the results.
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