Our Take on Top News This Week
In this week’s show from Friday, January 13, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include Facebook Live from the desktop (2:55), updates coming to Instagram Business Tools and video ads (18:40), and the shutdown of Twitter Dashboard app (30:00).
More News to Note
Snapchat Launches Universal Search Bar and Our Story Submissions: Snapchat is making it “easier to find friends, groups, Discover publishers and Our Stories” with a universal search bar that’s always accessible at the top of every screen of the app, including the camera. This new improved interface is “designed for speed” and helps “dig the best content and conversations out of Snapchat.” TechCrunch reports that this new feature is currently only available to “some people on Android” and will be rolling out “soon” to all iOS and all other Android devices.
TechCrunch also reports that Snapchat now allows “people anywhere at any time” to submit their snaps to the Our Story feature. Snapchat’s Our Story was built “so that Snapchatters who are at the same event location can contribute Snaps to the same Story” and the slideshows were initially highly curated and themed based on pre-selected holidays, events, or locations. With this update, users from anywhere in the world can submit their snaps to be featured and Snapchat will be able to create Our Stories based on submission trends.
Pinterest Applies Deep Learning to Related Pins: Pinterest is now “applying deep learning to make Related Pins even more relevant” and shares that in testing, this technique increased engagement with related pins by 5%. Pinterest reports that related pins are “one of the most popular ways people find ideas on Pinterest.” The Pinterest Engineering blog details how deep learning allows it to provide more accurate and relevant recommendations based on the “context of a Pin,” rather than just the signals from all of the boards to which it’s saved.
Pinterest is now “applying deep learning to make Related Pins even more relevant” based on the context of a pin, rather than just the signals from all of the boards to which it’s saved.
Facebook Introduces the Facebook Journalism Project: Facebook announced a new program “to establish stronger ties” between Facebook and the news industry. Facebook will collaborate with news organizations “to develop products, learning from journalists about ways we can be a better partner, and working with publishers and educators on how [we] can equip people with the knowledge they need to be informed readers in the digital age.” As part of this project, Facebook will continue to create new storytelling formats, explore emerging business models, and focus on new training and tools for its publishers.
The Facebook Journalism Project page will serve as “a hub for [its] efforts to promote and support journalism on Facebook” and is where it will continue to update the public on these initiatives.
The Facebook Journalism Project page will serve as “a hub for [its] efforts to promote and support journalism on Facebook” and is where it will continue to update the public on these initiatives.
Google Implements New Technology to Produce Quality Images at Lower Bandwidths: Google is implementing “machine learning and a new technology called RAISR” to produce great quality versions of low-resolution images and allow users to see beautiful photos “as the photographers intended them to be seen” at 75% less bandwidth per image. Google has started to advance this new technology to high-resolution images on certain Android devices and is already applying it to over 1 billion images per week. The company plans to roll it out more broadly “in the coming weeks.”
Google is implementing machine learning and new RAISR technology to produce great quality versions of low-resolution images at 75% of the bandwidth.
Facebook Audience Network Reaches Over 1 Billion People: Facebook announced that now “over one billion people see an ad through Audience Network every month” and it has recently added nine new global publisher partners to the network. According to Facebook, extending advertising campaigns to the Audience Network can lead to “a more efficient overall campaign” and these advertisers have seen “a 12% increase in conversions for website campaigns and a 17% increase in installs for mobile app campaigns” on average.
Google Rolls Out Accelerated Mobile Pages Lite: VentureBeat reports that Google released a new Accelerated Mobile Pages (AMP) Lite page format, which “includes compressed images and image data, among other things so that articles and other websites will load even more quickly and take up less data than standard AMPs.” This tinier format is designed to accommodate users with low-RAM devices and slow networks in countries like Vietnam, Malaysia, and others.
LinkedIn Removes App From Apple and Google Play Stores in Russia: The New York Times reports that Apple and Google have agreed to remove the LinkedIn app from the iOS and Android app stores in Russia due to “local laws that require internet firms to store data on Russian citizens within the nation’s borders.” This move will affect the “several million” LinkedIn users in Russia and comes after a prior attempt by the government to block the LinkedIn site.
Tailwind Launches New Instagram Marketing Tool: Tailwind released Tailwind for Instagram, a new marketing toolkit that helps marketers “improve engagement with their content on the popular visual social network.” Tailwind for Instagram is available for both mobile and desktop. Marketers can sign up for a free trial of Tailwind for Instagram on the Tailwind site.
YouTube Showcases Up-and-Coming Creators and Artists: YouTube is highlighting creators and artists who are “on the rise” in a new section of their Trending tab. Each week, two creators and two artists will be featured for a full day with a “Creator on the Rise” or an “Artist on the Rise” badge as a way to increase their exposure and help build a bigger audience. The opportunity to be featured is currently only available to creators or artists in the U.S. with more than 1,000 subscribers. YouTube states that their selections are based on views, watch times, and subscriber growth.
YouTube has begun to highlight creators and artists who are “on the rise” in a new section of the Trending tab.
Snapchat Updates Privacy Policy: In an effort to be transparent about the information it collects, uses, and distributes to other parties, Snapchat provided a detailed overview of its revised privacy policy on its company blog. For example, Snapchat states that it not only collects and uses the information you provide when you use the app, it may also collect information “that other users provide about you when they use [Snapchat’s] services.” The company also details the options Snapchat users have “to control, access and update [their] information” on the app.
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