Showing posts with label time management. Show all posts
Showing posts with label time management. Show all posts

Tuesday, 21 March 2017

3 Scientific Reasons Clutter Can Stress You Out


Last spring, SUCCESS contributing editor Melissa Balmain embarked on a personal journey through the en vogue doctrine of neatness apostle Marie Kondo. Balmain might not have emerged a devout “Konvert,” but she did considerably reduce the clutter in her home, and gained a noticeable boost in mental and physical energy.
(For those who missed the height of the craze, the concept is fairly straightforward: Sort through every item in your home by category, and if an object does not “spark joy”—or at least have a necessary function—let it go. Kondo’s minimalism manifesto leads off boldly with, “I have summed up how to put your space in order in a way that will change your life forever.”)

Kondo’s method went mainstream in the U.S. after the English release of her first book, The Life-Changing Magic of Tidying Up, in 2014. In a New York magazine profile, Kondo explains that the first of her two titles on the art of organization (the follow-up, Spark Joy, published in 2016) was intended as a temporary solution for a lengthy list of clients in Tokyo waiting for personal consultations. Both titles reached the top of the New York Times best-seller list, Fox and NBC have a sitcom about her in the works, and in 2015 she was named one of Time magazine’s 100 most influential people. It’s safe to say that KonMari, as she’s known, is the BeyoncĂ© of decluttering.
I began noticing copies of the small book with its cloudy blue watercolor cover appearing with increasing regularity on friends’ coffee tables, and even on the desk of a fastidious uncle with a profound love for his label maker. Instagram posts popped up of pristine coat closets and sock drawers with captions involving the word “Kondo’d,” which somewhere along the way had become a verb.

I frequently purge the contents of my apartment, priding myself on fitting all holiday decorations into one (slightly bulging) box and waging a ruthless war against errant office papers.


Personally, I didn’t think I had a need for Kondo’s methods. Already a self-proclaimed “anti-hoarder,” I frequently purge the contents of my apartment, priding myself on fitting all holiday decorations into one (slightly bulging) box and waging a ruthless war against errant office papers. I didn’t give much thought to the cause behind my unflagging impulse to consolidate, and crossed my fingers that my significant other would continue to find it endearing when I hid sponges out of sight under the kitchen sink.
But recently I found myself on an unexpectedly long layover with no reading material, and the cloudy blue cover was in my direct line of sight on a backlit rack of best-sellers. It was a validating read; Kondo and I share a mutual aversion to old receipts and unsightly sponges, and her folding technique is spot-on (though I didn’t quite buy the personification of my socks). What I found most interesting, though, was poking into Kondo’s background—a habit when it comes to authors I enjoy. I learned that feng shui (the Chinese philosophy of achieving harmony with your environment) had been a major influence in Kondo’s study of neatness, and she was intrigued by the concept of creating “psychological distance.” In theory, feng shui can help avoid mental crowding through the careful arrangement of one’s possessions, which naturally pairs with Kondo’s minimalist methods.

Throughout her books, Kondo asserts that our bodies experience a physical and emotional reaction to tidying up. And it made me wonder: What’s the neurological effect of clutter on your brain?

1. It can (literally) hurt to let go.

In 2012, researchers at the Yale School of Medicine found that when individuals with hoarding tendencies were faced with discarding an object of personal value, two regions of the brain associated with conflict and physical pain showed greater signs of activity, the anterior cingulate cortex and the insula (the same areas that produce nicotine cravings). The stronger the connection to the possession, the greater the resulting feeling of psychological discomfort or anxiety.
Although most people don’t experience heightened ACC/insula activity to that degree, we can all identify with the feeling in the pit of your stomach when you finally decide to toss that pile of ancient bank statements or a Dave Matthews screen tee that shrank in the wash half a decade ago (both casualties of my latest sweep).

2. It can elevate cortisol.

According to David W. Ballard, assistant executive director of the American Psychological Association’s Center for Organization Excellence, many adults “operate in a state of chronic stress.” For some, coming home to a chaotic physical environment prevents the body’s cortisol (aka the “stress hormone”) levels from naturally declining throughout the day.
A 2009 study published in Personality and Social Psychology Bulletin found that women who described their households as “cluttered” exhibited increased fatigue and depression with correlating high cortisol levels, and a research project by UCLA in 2012 saw a similar link. Cortisol is bad news for healthy brain activity, as heightened levels of the hormone can cause lasting negative changes in brain function and structure.

3. It can affect your ability to focus.

An excess of physical clutter can overload the visual cortex, competing for attention in your brain and interfering with your ability to focus and process information. You might not realize it, but an overflowing laundry hamper, kitchen table piled with papers and overflowing junk drawer can subconsciously be on par with a whining toddler, distraction-wise.
In a study by the Princeton University Neuroscience Institute, researchers monitored task performance when an individual was surrounded by organized versus disorganized stimuli; overall, subjects were more productive—and less irritable and distracted—in the clutter-free environment. This one is especially relatable; though admittedly I’m on the more neurotic end of the spectrum, I have a hard time doing anything at home before straightening up my entire living space.
The mess threshold differs for everyone (some even encourage embracing the clutter), and for those with “chronic” disorganization, joy is sparked by chaos itself. But for me, there are serious psychological benefits to making that monthly Goodwill run—and my sock drawer has never looked better.

Saturday, 4 March 2017

3 Timesaving Tools for Social Media Marketers

Do you need to free up time in your schedule for audience engagement?
Looking for tools to simplify repetitive social media activities?
Using specialized tools to streamline time-consuming social media tasks will increase your efficiency, freeing up your schedule so you can engage with your most loyal and interesting fans.
In this article, you’ll discover three timesaving tools for social media marketers.

#1: Speed Up Social Media Image Production With PosterMyWall Templates

Images can capture your audience’s attention and communicate your message more quickly and powerfully than text. They also help your business stand out in organic search results.
However, if you’re not an artist, you might struggle to churn out enough images to keep up with all of your business-related social channels and profiles. To fill your content calendar with inspiring and enticing visuals, you need a tool that supports fast production. PosterMyWall fits the bill.
It’s user-friendly and offers thousands of templates created by professional graphic designers. Compared to starting each image from scratch, PosterMyWall can save you hours of work.
To create an image for social media, click Create a Design at the top of the page and select New Design from the drop-down menu.
Select Create a Design > New Design to create a graphic with PosterMyWall.
At the top of the page, click Create a Design and then select New Design from the drop-down menu to create a graphic with PosterMyWall.
While you can create an image on a blank canvas, using the existing templates will save you the most time. To find a template, browse the different categories or do a keyword search. For example, search for the keyword “sale” and templates designed for Instagram posts.
PosterMyWall helps you create images for social media campaigns.
With PosterMyWall, you can browse the different image categories or search for a specific template to create images for your social media campaigns.
In the PosterMyWall editor, you can customize the text, colors, background, and other parts of the template so your image reflects your campaign and business. You can also add clip art and text. When you’re done, save and download your custom image.
Customize a PosterMyWall template to reflect your social media campaign and your business.
PosterMyWall gives you a variety of editing options (such as text, colors, and backgrounds) to customize templates to reflect your social media campaign and your business.
Visuals are important to promote your offers on all of your social channels. With Facebook in particular, if you find it difficult to reach your audience, try boosting posts for $5 to $10 a day to your target audience to accelerate your results.

#2: Automate Customized Content Curation With Quuu

Mass sharing on social media isn’t as effective as personal sharing related to specific interests. But how can you engage and grow your audience without spending every waking hour sending personal messages?
Quuu helps solve this problem by hand-curating relevant content for you. The content is based on the interest categories you select.
Quuu helps you curate content by hand-selecting suggestions based on categories that interest your audience.
Quuu helps you curate content by hand-selecting suggestions based on categories that interest your audience.
After you select your interest categorieschoose the number of suggestions to receive each day. Quuu’s experts will then send you content suggestions based on those categories.
Choose how many suggestions you want to receive from Quuu daily.
Choose your interest categories and then decide how many suggestions you want to receive from Quuu daily.
To use the service, you need a Buffer or HubSpot account. (Both of these tools help you manage social media for your business.) After you set up the categories, Quuu will deliver the hand-curated content right to your account. With your social media management tool, you can then share the content with your target audiences to increase engagement.
With Quuu, lead generation becomes more feasible, because you can engage your audience with content they’ll actually want to read. Stop searching for new content to post and allow Quuu to do the hard work for you.

#3: Quickly Scale Lead Engagement With Socedo

Socedo helps you personally connect with your target audience based on real-time buying signals from social networks. Basically, you tell Socedo who you want to reach and why, and it helps you find and connect with those people.
For example, say you want to message people with a certain job title about an upcoming event. Simply enter the event hashtag and the job titles of potential attendees.
Socedo lets you search for prospects by job title, company name, influencer name, and more.
Socedo lets you search for prospects by job title, company name, influencer name, and more.
After you fine-tune the list of prospects, you can tell Socedo to automatically follow your selected leads and send your message to those who follow you back.
Enter job titles into Socedo to find a list of prospects.
Enter job titles into Socedo to generate a list of prospects and then have Socedo automatically follow the leads you’ve selected.
This is a double win: You increase your social media following and create a personal touch. If anyone replies to your message, you can focus your time and energy on personal responses so you “stay human” with these valuable prospects.
In addition, Socedo will integrate with marketing automation and customer relationship management (CRM) tools so you can track a campaign’s engagement and conversions. With these features, your social channels become lead generation machines. Zero in on ideal prospects via Twitter and LinkedIn, collect their profile information, and add them to your sales pipeline and CRM.
Socedo helps you track campaign engagement and conversions.
Socedo helps you track campaign engagement and conversions.
Conclusion
We all know that social media is an important tool for connecting with potential customers and finding leads. Unfortunately, keeping up with the trends, content, data, and follow-up (not to mention the competition) never gets any easier. That’s why tools that simplify the process are so delightful.

What do you think? Have you used any of these tools to grow your business? What social media tools are you finding most useful or relevant for your business in 2017? Please share your thoughts in the comments.



Thursday, 1 December 2016

Gravy Time


With Thanksgiving coming up, I want to introduce the concept of Gravy Time.
Gravy Time is the time you’re working because you want to, not because you have to.
Hopefully you have Gravy Time in your day, in your month, your year, and even your life.
Here’s how it works: Once you’ve earned enough to cover your obligations, everything else is gravy.

The Origins of Gravy Time

My first experience with Gravy Time was about 10 years ago, when I was working my first real job after college. By day, I worked for Ford, but on nights and weekends, I was building my side hustle (the shoe biz).
I lived in a 1 bedroom condo in Atlanta, had a company car, and traveled almost every week for work. That meant I spent very little on gas or groceries and my overall fixed expenses were right around $1000 a month.
(They’ve probably quadrupled since then!)
One month during that time, my side business earned around $1000, and it was really eye-opening and empowering. My whole corporate salary was gravy!
Now that’s extremely low cost of living example, but the concept of Gravy Time has stuck with me since then. My hope is you can use this post and the material on Side Hustle Nation to earn a little more Gravy Time in your life.

Gravy Time in Your Day

If you spend $3000 a month, that’s roughly $100 a day, right?
If you earn $20 an hour at your job, you can cover those obligations in 5 hours. The next 3 hours of your work day are gravy. (Not accounting for taxes or weekends.)
Another example comes from Ryan Finlay of Recraigslist.com. Ryan had a similar goal in mind: could he find $100 worth of profit on Craigslist each day? If he was able to do that (and he was), he’d be able to cover his family’s expenses. And everything else was gravy.
He could choose to work more–or not.

Gravy Time in Your Month

Let’s say you take to heart the commonly-dispensed personal finance advice of living on half your paycheck. If you get paid on the 1st and 15th, the second half of the month is Gravy Time.
Now it really wouldn’t be practical to take every other two weeks off, but financially you could afford to.

Gravy Time in Your Year

In retail, Black Friday gets its name from Gravy Time. Historically, retailers operated at a loss all year until the day after Thanksgiving when they’d finally get in the black, giving them about a month of Gravy Time.
This one is probably best-suited to freelancers or people who are already self-employed, but imagine hustling for the first 3 months of the year to book enough work to cover 12 months worth of expenses.
You could keep working, or not. The next 9 months are Gravy Time.
Is that exciting? Empowering?

Gravy Time in Your Life

Gravy Time in your life is just another way of saying you’re financially independent. Income from assets you control covers your expected expenses … for life.
Maybe you accomplish this through a portfolio of real estate properties. Or maybe a large nest egg of stock market investments.
At that point, you can work on whatever excites you the most without having to worry about the day-to-day cash flow.
We’re working to get to Gravy Time, and then the question is, what’s next?
I don’t know, but everything else is gravy.