How to Analyze Your Instagram Marketing: 4 Metrics to Consider

Wondering how best to analyze your Instagram marketing?

Want to know which metrics will give you the most useful assessments?

Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve better results.

In this article, you’ll discover how to analyze four important Instagram metrics.

#1: Calculate Conversions to See Where You’re Losing Prospects

The people who come to your website from Instagram are considered warm leads. It’s up to your website to convert them into hot leads, people who are almost ready to buy.

However, some leads become hot right on Instagram. People show they’re interested in making a purchase when they ask about the price or delivery options in comments or direct messages. Obviously, the numbers of inquiries and closed deals show how good you are at selling on Instagram. But they’re not enough if you want to sell more.

Suppose your business sells handmade bags on Instagram. Last year, you had 75 sales per month from an average of 180 Instagram direct messages and comments. Now you want to grow your business. To do that, you’ll need to hire another seamstress, which will increase your expenses. To meet your goals, you’ll need to close 114 deals instead of 75.

Should you publish more sales content on Instagram? Or grow your followers? Or create viral content and launch competitions to reach more people? A sales funnel can help answer these questions.

The people who have seen your Instagram photos but aren’t following your profile are cold leads. The people who saw your Instagram profile, loved it, and started following your account are warm leads.

An Instagram sales funnel from cold to hot leads.

You’ll want to add the four stages of your sales funnel to your performance spreadsheet and fill in the relevant data. You can find data about reach and new followers in your Instagram Insights. To calculate the number of people who contacted you, total the number of incoming Instagram direct messages and comments valuable to your business (e.g., about price, delivery, etc.). This is your funnel.

You’ll find reach and new follower data in your Instagram Insights.

How to Access Instagram Insights

To get access to Instagram Insights, you need to convert your account to an Instagram business profile. From there, tap the bar graph icon in the upper-right corner of your profile to see your analytics.

Tap the bar chart icon to access your Instagram Insights.

To find out where you’re losing prospects, calculate conversions at each stage of the funnel. For the Started Following stage, divide new followers by reach.

You can calculate the conversions of your Instagram sales funnel in your spreadsheet.

For the Contacted stage, divide contacts by new followers.

Divide contacts by new Instagram followers for the Contacted stage.

For the Purchased stage, divide purchases by contacts.

Divide purchases by contacts for the Purchased stage.

The sales funnel allows you to visualize a user’s path from cold lead to purchase. On your spreadsheet, you’ll be able to clearly see where your weaknesses are and the stages you need to optimize to grow your business.

Here’s the sales funnel for the example above:

Look at conversions for each stage of your Instagram funnel to see where you’re losing prospects.

#2: Determine Follower Growth Rate to Benchmark Growth Goals

You can clearly see the number of followers above your Instagram profile’s bio. But what does that number really tell you about the growth of your community?

You can view your number of Instagram followers above your profile’s bio.

The number of total followers doesn’t mean anything in and of itself. Unsubscribed people along with newbies can slow the growth of your profile. Unexpected mentions and embedded posts can give you a brief rise in the number of followers.

To make it easier to track follower growth over time, use a tool like Google Sheets. To get started, add a row to your spreadsheet to track your total followers by month. The follower data in the example below reveals the audience is growing.

Add your total number of Instagram followers for each month.

Now you want to focus on how many new followers you’re getting each month. Add another line to your spreadsheet for new followers. To calculate this number, take the total followers for the month and subtract the previous month’s total followers. This gives you the total new followers for each month.

Enter your total number of new Instagram followers for each month.

Next, add a line to your spreadsheet for growth rate. To calculate this number, take the total new followers for the month and divide by the total followers from the previousmonth.

Here’s the formula to calculate follower growth rate:

Use this formula to calculate your follower growth rate on Instagram.

If you’re getting around the same number of new followers each month, it doesn’t mean you’re seeing stable growth in your community. In the example below, despite the same number of new followers each month (1200), the growth rate is decreasing.

Calculate the follower growth rate for Instagram.

The growth rate shows how fast your community is expanding and identifies which months you’ve performed best and worst. When you know the growth rate, you can set key performance indicators and better predict how many new people will follow you in the coming months.

If you don’t meet your growth goals, it’s time to analyze which factors are slowing growth. There can be different reasons for it, from irrelevant content (people are unfollowing your account) to low promotion (people can’t find you).

#3: Monitor Comment Engagement to Gauge Follower Sentiment

“Likes” on Instagram are an indication that people are interested in the content you publish. But how do you know what aspects of your content they like?

Take the Instagram post below as an example. Of the 317 users who liked this post, some might be interested in the company’s product (the puffy jacket), while others might be taken by the composition and color balance in the photo.

This Instagram post has received a lot of likes, but just one comment.

Remember, too, that a like on Instagram is an easy action. Users can just double tap the heart icon and then continue scrolling their feed.

Truly engaged followers, on the other hand, will applaud a photo through a comment. They’ll answer a question you’ve asked in your post. If you’re selling products, they may ask about the price and delivery in the comments.

Asking a question in an Instagram post can prompt comments from an engaged community.

Moreover, compared to likes, comments give more weight to your content and make it easier for people to find you.

Simply Measured is a free tool that allows you to track comments and other metrics on Instagram. You’ll get a comprehensive Instagram analytics report with valuable statistics in exchange for following the company on Twitter. It’s a good deal.

On the Simply Measured Engagement chart, you can see how the numbers of likes and comments have changed over time.

Simply Measured shows a graph of Instagram engagement (likes and comments) over time.

Even more important is to find out the average number of comments per photo (13.3 in the example below). Be sure to add this data to your spreadsheet. When you look at this number over time, you can see whether commenting is on an upward or downward trend.

Track how many comments the average Instagram post gets with Simply Measured.

If you want to go a step further, analyze what people are writing in comments, as shown below. Be sure to add your Simply Measured engagement data to your performance spreadsheet. Choose a reporting period for downloading statistics and then add key numbers to your sheet.

It’s important to track not only the quantity of Instagram comments but also their sentiment.

#4: Track Click-through Rate to Measure Referral Traffic

If you use Instagram to drive traffic to your website or blog, you’ll want to track clicks.

The easiest way to see total clicks is with Instagram Insights. Tap the bar graph icon in the upper-right corner of your profile. You can then see the number of times the links in your bio have been clicked for a specific time period.

If you want more detailed information, add Google UTM parameters to the links you share in your Instagram bio. Then in your Google Analytics, you’ll be able to see how many people clicked the link in the bio, what link they clicked, and what people did after that.

Add UTM parameters to your links to track Instagram referral traffic.

To access these stats in Google Analytics, go to Acquisition > Campaigns > All Campaigns.

You can track UTM codes in Google Analytics.

Now you can see your traffic from Instagram.

View data about your Instagram referral traffic in Google Analytics.

What do UTM codes bring to your analytics? With UTM codes, you can calculate the click-through rate (CTR) for each link you share. The CTR is the ratio of users who clicked on a link to the number of users who saw it.

If you’re calculating CTR for Facebook posts, you simply compare the reach and number of clicks for each post. But on Instagram, you can’t attach clickable links to posts unless they’re ads. What you can do is change the links in your bio and refer users to your bio in your post.

So to calculate CTR on Instagram, take the number of clicks for a unique link divided by the number of people who viewed the post.

Use this formula to calculate CTR for each Instagram post.

Be sure to include a column for CTR on your performance spreadsheet.

In your Instagram performance spreadsheet, note CTRs and conversions, as well as key factors that may influence them.

If you track goals in Google Analytics, you can also add information about completed goals such as purchases, video views, subscriptions, signups, and so forth. This lets you see how relevant the traffic you’re driving to your website is and whether people actually convert to customers.

Also, note the call to action you used in your post or any other factors that you believe influence CTR. This will help you develop a formula that encourages users to click the links you share.

Bonus: Monitor Hashtag Popularity to Identify Refined Hashtag Opportunities

When you’re choosing which hashtags to add to your Instagram posts, it’s tempting to pick the most popular ones.

However, if you use popular (high-volume) hashtags with the hopes of ranking high in Instagram search, your posts will need to be extremely relevant and have enough weight (comments and likes) to rank high. For these reasons, it’s difficult for small- and medium-sized businesses to compete with large businesses that use the same hashtags.

Small- and medium-sized businesses are likely to see better results with low- and medium-volume hashtags because there are fewer people searching for them. If you use the hashtag #flowerslondon, for example, you’re targeting a geographic location. With #flowertattoo, you’re targeting your audience by interests.

To research hashtags, use tools like Keyhole or Hashtagify. They’ll show you how often hashtags are used and allow you to compare them.

In Hashtagify, you can compare hashtags based on their popularity.

If the tool you use doesn’t offer statistics on hashtag popularity or volume, you can use frequency of usage as a base metric. The number of posts per hour metric gives you information about the time your post will be in the first section of recent posts, right below top posts.

The frequency of usage metric can predict how long your Instagram post will be trending.

For example, if you choose #flowertattoo and your image doesn’t have enough weight to be ranked at the top, your post could still be among the first listed for the hashtag for a specific hour of the day.

Conclusion

These five metrics give you valuable insights into the effectiveness of your Instagram marketing and help you identify areas where you can improve performance on the platform.

What do you think? Do you track these metrics to evaluate your Instagram marketing performance? What additional analytics do you measure? Please share your thoughts in the comments below.

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Instagram Rolls Out Multi-image Posts

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” A new icon on the Instagram app allows users to select multiple photos and videos, which can then be reorganized, edited, or layered with a filter one by one or all at once. A row of blue dots at the bottom of these posts indicates to your followers that “there’s more to see.” This update is available as part of Instagram version 10.9 for iOS in the Apple App Store and for Android on Google Play.

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How to Sell on Instagram

Is your business on Instagram?

Do you want to use Instagram as a revenue stream?

To find out how to use Instagram for sales, I interview Jasmine Star.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. Her story starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

Jasmine shares how to sell your products and services via Instagram.

You’ll discover the advantages of using Instagram for selling.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

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Here are some of the things you’ll discover in this show:

How to Sell on Instagram

Jasmine’s Story

In 2005, Jasmine was in her first year of law school at UCLA when she got the news that her mother’s brain cancer was in the final stages. She left school and moved home.

Jasmine knew she didn’t want to go back to law school and decided to give photography a try. For Christmas, her husband gave her her first digital camera and she started her wedding photography business. When her business exploded that first year, it helped her identify as an entrepreneur.

Jasmine joined Instagram six years ago but says she used it haphazardly until just a few years ago. When she learned how to use Instagram strategically as a marketing vehicle for her business, it was a game-changer. Since then, she’s been named one of the top 10 wedding photographers and one of the most influential photographers, which she believes is due to her varied and intentional use of Instagram and other social media platforms.

After Jasmine left law school, she pursued a career as a photographer.

Listen to the show to discover more of Jasmine’s backstory and why she believes she was called to live a passionate life.

Why Instagram Works for Selling

Jasmine shares one of her favorite quotes from author Simon Sinek, “People don’t buy what you do, they buy why you do it.” In her opinion, there’s no better platform than Instagram to showcase why you do something.

She believes Instagram’s powerful storytelling components give you the ability to make customers loyal before a purchase has been made. If you can tell a powerful story in fewer than 87 characters (the caption limit), along with a photo that matches and elevates the storytelling component, you’ll win at Instagram.

Listen to the show to learn what Jasmine says makes Instagram different from other platforms.

How to Get Seen on Instagram

It’s no secret that people are seeing the effects of the Instagram algorithm on their visibility in the news feed, and that’s why Jasmine says it’s more important to build an audience of the right kind of followers than to collect followers just to increase your numbers.

Visibility in the news feed comes from having engaged followers who care about your business, leave comments and likes, tag their friends, and share your posts. An account with a lot of followers who aren’t engaged won’t be indexed high by the algorithm. This results in fewer people seeing that account’s posts, which then results in fewer people liking and commenting.

All things being equal, it’s better to have fewer but relevant followers than a lot of unengaged followers.

So, all things being equal, if one account has 200 followers and another has 2,000 followers, and each account routinely gets 20 likes and two comments, the account with fewer followers is more likely to be seen, because it’s perceived as more relevant.

To build an audience of the right followers, Jasmine suggests creating an ideal client profile. Figure out where your ideal client is on Instagram and why, she says. Then figure out how to serve the people who follow you. Creating value will nurture and grow your audience, as will engaging with current followers.

Jasmine shares that she sets aside 5 to 10 minutes every morning for Instagram engagement. She sees who her most recent followers are, then goes to their accounts to leave a note on one of their photos or like a few of their pictures.

She also surfs popular hashtags that she feels her competitors and peers aren’t using, and engages with others who are using them so they’ll come back to her account. If they feel she offers value to their lives, businesses, or Instagram accounts, she gains them as new followers.

Listen to the show to hear my take on the importance of getting the right followers.

Business Versus Personal Accounts on Instagram

Jasmine shares why she won’t switch to a business account and references Facebook’s open acknowledgment of the fact that they no longer index business pages the way they do personal profiles. Because they own Instagram, she thinks those algorithm considerations will also apply to Instagram.

The algorithm is a large piece of the reason Jasmine stays with a personal account on Instagram.

She also notes that students from her Insta180 business course who went from a personal to a business account on Instagram say their Instagram interaction diminished.

While Instagram business accounts do offer accessibility to analytics, Jasmine has a workaround for getting analytics with a personal account: create an Instagram ad through Facebook and you’re eligible to get your Instagram account analytics without changing it to a business account.

Listen to the show to discover the advantages of a business account.

Creating a Sales Presence on Instagram

Working with a variety of entrepreneurs, Jasmine has noticed high-ticket service items are extraordinarily difficult to sell on Instagram, whereas less expensive items are much easier. That said, she believes the more you’re able to walk your followers along the buying journey, the higher the likelihood of a sale.

A big mistake Jasmine sees entrepreneurs make when trying to sell on Instagram is being unclear about who they are on their profile. Saying something like, “Beach lover, you’ll find me in the kitchen, I like pink, mom of three” in your bio gives no indication of the value you provide or what you’re trying to sell.

With your profile, you basically have 15 seconds to tell people what you’re about and to let them know they’re seen, felt, and heard. That’s the inception of the sales process on Instagram.

Create a profile bio that reflects who you are and what your business has to offer.

You also need to pay attention to images. Studies have shown the photos that perform best on Instagram are naturally lit and have colors with a distinct hue (your eye goes to one color in the frame). For example, a photo of Jasmine wearing a red jacket walking in a desert will perform much better than one of her wearing a red jacket walking down the streets of New York City.

She says that dark photos, collages, or photos with too much writing don’t perform well, and shares that photos in which two or three people have their arms around each other and are looking directly at the camera will get a lot more reactions and be perceived as more relevant on Instagram.

Photos with a clear line of action are perfect for Instagram.

To see which images work best for her account, she’ll take a measurement of what types of images performed best in a two-week period, which images got the most likes and comments, and which images got a lot of tagging. She’ll then try to recreate those types of images again.

She’s found there are some images that consistently perform well. For instance, people seem to love when Jasmine posts about doughnuts.

Find what images engage your viewers and post more of them on Instagram.

When I asked about hashtags, Jasmine said Instagram limits their usage to 30 per post. Jasmine encourages entrepreneurs to use all 30 hashtags, but also be strategic, because not all hashtags are created equal. If there are a lot of people using a popular hashtag, for example, the chance that your image will be seen in a search is minimal.

Instead, Jasmine recommends diversifying the breakdown of hashtags to attract your ideal customer. Use five popular hashtags and five that pertain to your geographic region. Then use the balance to relate specifically to your business. For instance, if you have a crossfit gym, use crossfit hashtags.

Include up to 30 diverse hashtags on your posts, including ones that are specific to your business.

When asked about the recommended ratio of regular posts to promotional posts, Jasmine explains that the ratio depends on the product line and its price point. For a small-ticket item, a ratio of three gives to one ask works really well on Instagram.

The number of posts per day really depends on what works for your audience, she adds. Jasmine follows Instagrammers who post four times a day and says if she posted four times a day, it would drive her followers crazy. For her business and ideal client, consistently posting once a day, every day has been her goldmine.

Determine your Instagram posting schedule based on what your audience likes and expects.

Aside from organic posts, Jasmine says she’ll run ads when she has the cart open for her course. She clarifies that while you can choose to boost one of your photos, she chooses to create an ad in Facebook and run it on Instagram because the analytics she gets are far more robust than what’s available right now on Instagram.

Listen to the show to hear our Social Media Marketing World Instagram strategy and Jasmine’s thoughts on it.

How to Ask for the Sale

It’s best to sell on Instagram by way of value, Jasmine explains; through solving a problem or making someone’s life easier.

When Jasmine creates an ad on Instagram, her call to action isn’t “buy my Instagram course,” even though that ultimately is her message. Instead, she asks people if they’re trying to make a sale on Instagram, if they’re tired of not being noticed on Instagram, and would like to have more conversations on the platform. She then offers her course as the solution to their Instagram challenges.

Promotional posts on Instagram should also remain personal and add value for your followers.

Listen to the show to learn how Jasmine thinks Stories will affect selling on Instagram.

Discovery of the Week

Google UTM parameters allow you to track the activity around a URL inside of Google Analytics, and the Google Analytics URL Builder Chrome extension is a free tool for people who are interested in UTM traffic.

Install the extension and you can quickly create UTM codes after you click a bookmarklet in the upper right-hand corner in your Google Chrome browser.

Select the bookmarklet in your Chrome browser to create UTM codes with Google Analytics URL Builder.

Go to the link where you want to add the UTM parameters and click the extension button. The UTM builder shows up, and after you type in your Source, Medium, Term, Content, and Campaign terms, the trackable URL appears.

You can fill in the form with unique parameters or use a drop-down menu to automatically populate the standard parameters you use most often.

Listen to the show to learn more and let us know how the Google Analytics URL Builder works for you.

Listen to the show!
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What do you think? What are your thoughts on selling on Instagram? Please leave your comments below.

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10 Ways to Grow an Organic Instagram Presence

Do you want more Instagram followers?

Looking for organic Instagram growth tactics?

With more than 300 million active monthly users, Instagram still offers businesses the opportunity to reach new users without buying ads.

In this article, you’ll discover 10 organic tactics used by top Instagram marketers to gain more Instagram followers.

Discover 10 organic ways to grow your Instagram presence.

Tips From Sue B. Zimmerman

@SueBZimmerman, a featured speaker and recognized Instagram expert, started her Instagram accounts five years ago. Here are the organic tactics she’s used to amass an audience of over 40K followers on two separate accounts.

To start with, you need to post consistently. While the average Instagram account posts once per day, more successful accounts (like Sue’s) tend to post more frequently. Choose a frequency you can hold to.

Sue B. Zimmerman has amassed a large following on Instagram.

As you begin to receive comments and questions on your posts, be sure to respond to everyone who engages.

You’ll also want to find and engage with others who post content related to your business, industry, or brand. You can find these users by checking hashtags that are relevant to your interests and brand, or by viewing the followers of your favorite accounts.

As you engage with others, don’t simply like the photos or leave generic comments. Comments like “Nice pic!” won’t leave an impression or inspire someone to check out your account. If you want to gain a new follower, leave thoughtful comments that have some heart!

Ready for some pro tips?

#1: Cross-promote to Gain Followers

If you have a blog or are on Twitter, Facebook, or Snapchat, you’ll want to broadcast and amplify the fact that you’re also on Instagram.

Share your Instagram username on your other social channels.

For example, take a screenshot of your Instagram account and share it on Facebook along with a link to your Instagram page. Or simply share your Instagram usernamein the post and ask your followers to follow you on Instagram.

#2: Add Emojis to Boost Discoverability

Emojis are the universal language on Instagram. In fact, Instagram reports that nearly 50% of all captions and comments on Instagram now have an emoji or two.

Because emojis are searchable on Instagram as both a hashtag or in your user name, people can find you based on which emoji you use.

Sue B. uses bee emojis in her bios!

For example, if you’re a photographer and include the camera emoji in your bio, a stranger who’s looking for a photographer by running a search for the camera emoji just might find you.

Users might find a photographer’s Instagram account by searching for the camera emoji.

#3: Create a Photo Theme to Reinforce Familiarity

Instagram is akin to a digital magazine, so curate content that shares a similar theme or vibe. For example, crop all of your images the same way, post pictures of the same subject matter, or use the same filter on all of your photos.

Sue’s followers are used to seeing a clean font and images with lots of color.

#4: Add Hashtags to Gain Traction

The right hashtags can expose your images to a large targeted audience. You can add up to 30 hashtags, and interactions are highest on Instagram posts with 11+ hashtags.

Looking for supplemental hashtags? You can use Hashtagify to find hashtags that are relevant and related to your business. Simply type in a major hashtag from an already-popular post and see which of the resulting related hashtags you can add to your post to bring in new traffic.

Use Hashtagify to find relevant hashtags to use in your Instagram posts.

Alternatively, you can search Instagram for one of your hashtags and look at the Top Posts results to see which hashtags others are using in their own posts. If you go this route, don’t copy and paste the string of hashtags from a post. Stay relevant to your audience and use only the hashtags that make sense.

#5: Use Audience Preferences to Inform Your Content Strategy

It’s important to go back through your photos periodically to see which posts got the most likes and comments. This helps you serve up more of what your followers are interested in and weed out the types of posts that don’t perform well.

You can use a tool like Iconosquare to streamline this process and incorporate what you learn in your future posts and Instagram stories.

Tips From KK Fashions

@KKFashions, an Instagram clothing shop, boasts 15K engaged followers. Here’s what Kimberly Kniep has done to more than double her following organically over the past year.

KK Fashions is an Instagram clothing shop with more than 15K followers.

Kimberly echoes Sue’s advice about maintaining an overall look for your account, posting consistently, and using popular hashtags to bring in more legitimate followers.

For example, if you’re a shop owner, post new items on a weekly basis so your followers have a reason to check back and see what might be available for them. Also add hashtags like #shopaholic, #fashionista, #shopig, #retailtherapy, etc.

As you work each of the following tips into your marketing, you’ll find that they combine to create a snowball effect that produces more followers with each cycle.

#6: Offer “Share for Shares” to Boost Exposure

This is a tactic you can use every day or potentially several times a day to form connections with similar businesses on Instagram and reach their followers. You offer to share an account or a product post that’s relevant to your own brand and your partner agrees to do the same for you.

Partner with other businesses on Instagram to mutually share Instagram posts.

#7: Run Giveaways to Attract New Followers

To bring in new followers and give your current followers something to look forward to, set up frequent giveaways. At the close of your giveaway, encourage recipients to tag you in an Instagram post that shows what they won. Every winner’s post will expose your brand and account to even more potential followers.

Tips From Brilliant Liu

Brilliant Liu is the founder of @house.of.leaders, a popular Instagram account with more than 267K followers. Here’s a few tips on how she grew her highly engaged Instagram account in a little over a year.

#8: Craft a Bio to Clarify Your Purpose

It’s simple but important to create an Instagram bio that describes you and tells people why they should follow you and what they can expect to see.

Stay true to the promise in your bio and once you’ve gained new followers, you’ll rarely lose them.

#9: Create Quote Graphics to Reach New Users Through Shares

Sharing quotes in images on Instagram isn’t an unheard-of tactic, but it’s important to post only high-quality pictures and take time to select quotes that are relevant and meaningful to your target audience. And don’t forget to give attribution if you take the quote from someone else!

Share quotes that will be meaningful to your Instagram audience.

As you match images to quotes, choose a visual that elicits an emotion central to the theme of the quote. When your quote resonates, the shares will grow and you’ll reach new users.

#10: Pay It Forward to Increase Exposure

An effective tactic that can help you build a network faster is to promote others. Post an image with a statement or a question on it, and then tag a specific follower. Ask for his or her input in the comments and include a reminder to tag another user for input.

Tag other users in your post to ask for their input.

As the image is tagged over and over, you’ll be seen by a wider group of potential followers from around the world.

Conclusion

While gaining followers on many social platforms can feel like an uphill battle, Instagram is a surprisingly easy place to create a quality following no matter what type of account you manage. Each of the Instagram accounts above is vastly different from the others, but they’ve all managed to build large, engaged audiences of loyal followers.

The way you engage with people on Instagram, and how you answer and motivate them, can help your Instagram account grow. When you help other people, they’ll tell their friends to follow you.

To spark meaningful engagement that turns passive users into loyal followers, take the time to create posts designed to open someone’s mind. As people ask questions, give each person a thoughtful response that moves him or her forward in some way.

Start by adding one or two of these tactics into your own Instagram marketing and see what works for you.
What do you think? Which tactic will you try first? Share your thoughts in the comments below.

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