Content marketing Is not enough

Listen to Gary Vaynerchuck, why content marketing is important, but not enough for your success

Top 5 Mobile Messaging Apps for Online Marketing and Free Advertising

Discover these Top 5 Mobile Messaging apps and how can they be employed for marketing and advertising.

Every month we see new mobile apps, social media apps getting released by the companies. Well, this is because people are addicted to using their phones and companies are utilizing this opportunity, trying to capitalize on this. 

We cannot deny the fact that mobile apps have change the way of life. It has changed the way we interact with people. We can not only send across text messages but also pictures, videos, audio etc. 

Best mobile messaging apps and Marketing

Facebook Messenger, Snapchat and Whatsapp are some of the top social messaging apps. 

These apps are quite similar to each other accept for one or the other thing maybe unique in each that’s where you can differentiate between them.

Some of the most Popular and the leading social messaging apps are listed below along with their details.

1- WhatsApp

With a user base of one billion, this is the most popular messaging application so far. In 2014 Facebook purchased it for 19 billion. No money was spent on advertising front before the acquisition. Launched as an alternative to text messaging plan, this app requires users to register themselves with a telephone number.

The world’s most popular messaging service has launched 5 new features. These are enhanced photo sharing, Document sharing, background colors, storage space, video zoom.

Whatsapp - Marketing & Advertising:

No advertising option has been introduced for the brands as of yet and nor there are any chances of its advertising in future as the founders are not ready to change their mind. They have kept this service ad free and are very uncompromising on this front. 

Their motto is No adds, No games, No gimmicks. With BBC’s broadcast list feature new was delivered. Users are required to add the contact in their mobile address book to enjoy messaging via Whatsapp.

2- Viber

An instant messaging and voice over IP app for smartphones that allows users to exchange images, videos, audio messages. Viber has more than 100 million monthly active users from its 280+ million global registered users.

Viber was founded by four Israeli and Belarussian partners. This is another famous social media app which allows free calls to and from people using it. It has an interesting feature which is called ViberOut that allows users to make domestic and international calls.

Viber - Marketing & Advertising:

With its feature ‘Public Chat’ users can follow the chats of famous personalities, celebrities, topics of their interest etc. Another interesting feature to attract people is that users can download sticker collections from brands.

3- Kik

Available for free of charge on android, iOS and windows phone operating system, this app with 200 million registered allows anyone to chat with anyone else by finding their username although firstly the recipient has to approve the new contact before seeing the person’s message.

Moreover the younger is attracted towards this app because of the anonymity factor. Approximately 70% of users are between age group 13-25.

Kik – Marketing & Advertising:

In order to receive messages from specific brands there is a promoted chats feature that can be opted by users. Because the feature is a one-to-one communication form so canned responses can be created by the brands that cause to function by the keywords users send.

4- Line

Founded in Japan 2011, this app offers a lot of features than any other messaging app. With over 170 million active monthly users and 560 registered users, it is a proprietary application for instant communications.

Line users can exchange texts, images, video and audio and conduct free VoIP conversations and video conferences. It even offers camera with filters, topic based chatting forums and also a timeline for sharing status updates. Users can apply different themes and customize the app.

Line – Marketing & Advertising:

Animated stickers are created by the brands which users can download. Also there are themes available which can be applied by users to update their app. Under the official accounts tab users can easily follow the brands and for targeted advertising there is an option provided by Line for the brands.

With newly introduced Line@ app, Businesses can communicate with the users of this application.

5- Snapchat

As the name says, it is a photo sharing app that also allows you to record videos, chat with friends and fun things like drawing on photos. It lets you view live stories from around the world. Basically, to put in other words, this is an image messaging and multimedia mobile application.

Snapchat – Marketing & Advertising:

Snaps can be included in the feed of users by the brands. Now by using Discover (newly introduced), daily edition of photos and videos can be published by the publishers. It includes channels from top publishers that are refreshed everyday.

Snapchat is looking to create more visual, clickable appeal by replacing each media brand’s circular logo with a magazine like image that rotates each day depending on the publisher’s content. 

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5 Skills You Must Possess To Run Online Business

What all you Should Know to Successfully Run an Online Business?

To start with, i would say that the skills needed for an online business differ according to the type & nature of the business. Yet there are some essential skills which almost any kind of online business would demand to make it big in the online space.

Having said that, in this article we are focusing on some much needed skills which you should master in if you want to get into the online business world and make a mark. So, here's listing below top five necessary skills to run a business Online. Take a look:

Skills to Run Online Business

 

1. Technical Skills

Although you have option before you to get your technical work outsourced or you can hire freelancers that can work for you. But, despite all these support system too, you need to have a basic knowledge about how things work. 

You never when any emergency might occur. At that moment, if you don't have required person available from your team for your help and even you lack in technical skills then your work will can suffer a major setback. 

A lot of technical work is involved in to running a website. Especially when it comes to eCommerce and SaaS businesses.

Therefore, you must possess good knowledge in Hosting & domains,

Web design & development, Online communities and other technical things related.

2. Content Creation Skills

In today's scenario if you want to make your online business a success  then you need to generate good quality content.  It is the content that attracts traffic towards your business and brings in new customers to you. 

Your content holds the power to earn the trust of your audience/customers. So make sure you have the skills and ability to create interesting & appealing content yet keeping it genuine & realistic. 

People appreciate genuineness rather than fake, misleading or vague things.

Content can be in many forms. It could be articles, blogs, videos, pictures, audios etc. Be it any, each of these needs proper time and efforts. 

So you must not compromise money, time as well as efforts when it comes to content and should learn to offer value to the customers in the form of good quality content.

3. Search Engine Optimization (SEO)

If you want to stay competitive on the online space then you need to improve your presence at the very first place. Your website is the reflection, image of you. The content you produce for your website can only do good when the audience is able to reach out to you. 

To ensure that you appear in the search results and moreover amongst the top ones, you need to work upon your keywords, create optimized content for the website and keep on updating it on timely basis so as to get better placement in search engine results. 

The prospects will search for you via keywords. So all your focus must be on selecting & using the keywords with maximum chances of being searched on the internet. You must be skilled enough to know how to up your ranking game in search engine results.

4. Knowledge About The Industry & Target Segment

If you want your audience to put their trust in you then you need to show them that you are knowledgeable and experienced in your industry. 

You can't do a business effectively in the niche you don't have any idea about. Knowledge herein doesn't mean that you have to know every single detail about your industry but the overview and basic idea is still required to start the business. 

Later, as you move ahead, you can learn more with the experience and with the efforts you invest in learning about your niche, your industry, the tips & tricks of the business and more.

5. Advertising Knowledge

You must have the sensibility to understand the importance organic as well as inorganic form advertising and have the ability to make the most out of them. 

Crafting advertisements is a skill. No one can beat you if you're strong on that front. But you need experience for that. Effective ads are the result of sheer brilliance and great experience. 

Although, your content (quality content) will drive traffic towards your site but paid advertising can do wonders for you. Here again, you have to have the understanding of how to spend on advertisements so that you don't waste your money beyond what was enough. 

Trial & error method works but to certain extent. So it is important to have understanding about the advertising and related things & if you lack here then you might have to hire people who are experts in this zone and ready to join you for help.

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